{"id":1813,"date":"2022-06-30T15:26:33","date_gmt":"2022-06-30T13:26:33","guid":{"rendered":"https:\/\/www.arkee.fr\/?post_type=lexique&#038;p=1813"},"modified":"2022-06-30T15:26:34","modified_gmt":"2022-06-30T13:26:34","slug":"disallow","status":"publish","type":"lexique","link":"https:\/\/www.arkee.fr\/en\/lexique\/disallow\/","title":{"rendered":"Disallow"},"content":{"rendered":"<h2 class=\"h6\">Disallow : D\u00e9finition SEO<\/h2>\n<p><span style=\"font-weight: 400;\">Le terme Disallow peut se retrouver dans le fichier &#8220;robots.txt&#8221;, un fichier texte ins\u00e9r\u00e9 dans la racine d&#8217;un site web. Cette directive indique au robot d&#8217;un moteur de recherche qu&#8217;il n&#8217;est pas autoris\u00e9 \u00e0 explorer une page web ou un r\u00e9pertoire complet du site internet.<\/span><\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-1801 size-full\" src=\"https:\/\/www.arkee.fr\/wp-content\/uploads\/2022\/06\/Lexique-Arkee-Disallow.jpg\" alt=\"Disallow - Photo d'un panneau &quot;interdit de passer&quot;\" width=\"599\" height=\"400\" srcset=\"https:\/\/www.arkee.fr\/wp-content\/uploads\/2022\/06\/Lexique-Arkee-Disallow.jpg 599w, https:\/\/www.arkee.fr\/wp-content\/uploads\/2022\/06\/Lexique-Arkee-Disallow-300x200.jpg 300w\" sizes=\"(max-width: 599px) 100vw, 599px\" \/><\/p>\n<h2 class=\"h6\">Disallow, comment \u00e7a marche ?<\/h2>\n<p><span style=\"font-weight: 400;\">En SEO, la directive disallow est utilis\u00e9e pour interdire l\u2019acc\u00e8s aux robots d\u2019exploration des moteurs de recherche comme Googlebot, \u00e0 certaines pages ou ensembles de pages web. Lors de son exploration <a href=\"https:\/\/www.arkee.fr\/lexique\/googlebot\/\">Googlebot<\/a> va naviguer entre les diff\u00e9rentes pages et lorsqu\u2019il rencontre ces directives, il va tout simplement rejeter ces pages web et ne pas les afficher dans les r\u00e9sultats de recherche. Le disallowing emp\u00eache l\u2019indexation sur Google.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En effet, parfois, il est pr\u00e9f\u00e9rable de ne pas indexer et r\u00e9f\u00e9rencer certaines pages web. Soit parce que ces pages n\u2019ont pas le contenu n\u00e9cessaire pour \u00eatre pertinentes pour les utilisateurs, soit parce qu\u2019elles ne sont pas destin\u00e9es aux internautes tout simplement. Interdire l\u2019acc\u00e8s \u00e0 des pages tr\u00e8s similaires peut \u00e9viter les probl\u00e8mes de duplication de contenu (duplicate content).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A l\u2019inverse de la directive disallow, il existe la directive allow qui au contraire autorise Googlebot \u00e0 <a href=\"https:\/\/www.arkee.fr\/lexique\/crawler\/\">crawler<\/a> la page web. Cela permet par exemple d\u2019interdire l\u2019acc\u00e8s \u00e0 des r\u00e9pertoires avec le disallow, tout en autorisant cependant l\u2019exploration de certaines pages de ces r\u00e9pertoires avec la directive allow. Par exemple interdire l\u2019acc\u00e8s au r\u00e9pertoire monsite.com\/chaussures sauf certaines <a href=\"https:\/\/www.arkee.fr\/lexique\/reecriture-durl\/\">url<\/a> comme monsite.com\/chaussures\/rouge.<\/span><\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Disallow - Les D\u00e9finitions SEO - Ark\u00e9e","_yoast_wpseo_metadesc":"La directive Disallow est une notion que vous entendrez souvent dans la bouche des experts SEO. On vous explique ce terme en d\u00e9tails."},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Disallow - Les D\u00e9finitions SEO - Ark\u00e9e<\/title>\n<meta name=\"description\" content=\"La directive Disallow est une notion que vous entendrez souvent dans la bouche des experts SEO. 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