{"id":700,"date":"2021-05-14T13:05:30","date_gmt":"2021-05-14T11:05:30","guid":{"rendered":"https:\/\/dev.arkee.fr\/?post_type=lexique&#038;p=700"},"modified":"2021-07-27T23:47:22","modified_gmt":"2021-07-27T21:47:22","slug":"balise-alt","status":"publish","type":"lexique","link":"https:\/\/www.arkee.fr\/en\/lexique\/balise-alt\/","title":{"rendered":"Balise ALT"},"content":{"rendered":"<h2 class=\"h6\">Faites performer vos images<\/h2>\n<p>Le balisage SEO est plut\u00f4t dense, il est parfois compliqu\u00e9 de s\u2019y retrouver. On en distingue plusieurs : les balises meta, les balises Hn, etc. Et voici une autre balise particuli\u00e8re pour votre site web et son r\u00e9f\u00e9rencement naturel. Pourquoi ? Tout simplement parce que la Balise ALT va vous servir pour placer des mots cl\u00e9s correspondant \u00e0 l\u2019image en question.<\/p>\n<p>Ce proc\u00e9d\u00e9 permet d\u2019expliquer ce que repr\u00e9sente l\u2019image aux <a href=\"https:\/\/www.arkee.fr\/lexique\/moteur-de-recherche\/\">moteurs de recherche<\/a> qui ne peuvent pas la voir comme l\u2019oeil d\u2019un humain. Vous pourrez donc placer des mots cl\u00e9s permettant de densifier l\u00e9g\u00e8rement le contenu de votre page et \u00e9galement de faire ressortir votre image sur Google Image. Les <a href=\"https:\/\/www.arkee.fr\/lexique\/robot\/\">robots<\/a> de Google comprendront ainsi plus facilement l\u2019environnement s\u00e9mantique de votre page, renforc\u00e9 par vos images cens\u00e9s symboliser et contextualiser encore un peu plus vos contenus.<\/p>\n<p><img decoding=\"async\" class=\"alignnone wp-image-701 size-medium\" src=\"https:\/\/www.arkee.fr\/wp-content\/uploads\/2021\/05\/balise-alt-300x201.jpg\" alt=\"Balise ALT\" width=\"300\" height=\"201\" srcset=\"https:\/\/www.arkee.fr\/wp-content\/uploads\/2021\/05\/balise-alt-300x201.jpg 300w, https:\/\/www.arkee.fr\/wp-content\/uploads\/2021\/05\/balise-alt.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Cette balise ALT porte \u00e9galement d\u2019autres noms comme \u201ctexte alternatif\u201d sur le c\u00e9l\u00e8bre CMS WordPress ou plus g\u00e9n\u00e9ralement \u201cattribut ALT\u201d en code HTML.<\/p>\n<p>Il ne vous reste plus qu\u2019\u00e0 bien penser \u00e0 optimiser vos images en ajoutant cette courte description qui permettra d\u2019am\u00e9liorer le SEO de vos pages.<\/p>\n","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Balise ALT - Les D\u00e9finitions SEO - Ark\u00e9e","_yoast_wpseo_metadesc":"La Balise ALT est une notion que vous entendrez souvent dans la bouche des experts SEO. 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