{"id":836,"date":"2021-05-22T15:51:10","date_gmt":"2021-05-22T13:51:10","guid":{"rendered":"https:\/\/dev.arkee.fr\/?post_type=reference&#038;p=836"},"modified":"2021-08-01T12:09:53","modified_gmt":"2021-08-01T10:09:53","slug":"accompagner-la-digitalisation-des-avantages-salaries","status":"publish","type":"reference","link":"https:\/\/www.arkee.fr\/en\/references\/accompagner-la-digitalisation-des-avantages-salaries\/","title":{"rendered":"Accompagner la digitalisation des avantages salari\u00e9s et devenir un incontournable"},"excerpt":{"rendered":"","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false,"_yoast_wpseo_title":"Wedoogift : plus de 18000 mots cl\u00e9s SEO positionn\u00e9s en 8 mois - Ark\u00e9e","_yoast_wpseo_metadesc":"Accompagnement de Wedoogift : acteur de l'avantage salari\u00e9 dans le d\u00e9ploiement de sa strat\u00e9gie SEO : Refonte & Inbound Marketing."},"acf":{"blocs":[{"acf_fc_layout":"hero_bg_color","background_color":"bg-beige","titre_different_":false,"titre":""},{"acf_fc_layout":"image_texte_5050_liens_seo","background_color":"bg-white","revert":"no-revert","image":4364,"logo_client_image":true,"ajout_logos_clients":false,"logos_clients":null,"titre":"<h2 class=\"h4\">Une collaboration ayant d\u00e9but\u00e9 lors d'une refonte...<\/h2>","contenu":"C'est lors de la refonte du site internet de Wedoogift que notre collaboration a commenc\u00e9.\r\n\r\nAvec un pr\u00e9c\u00e9dent site en perte de vitesse niveau acquisition, la probl\u00e9matique \u00e9tait double :\r\n\r\n1\/ Conserver le r\u00e9f\u00e9rencement du site lors du passage sur un nouveau CMS\r\n\r\n2\/ Mettre en place une r\u00e9elle strat\u00e9gie \u00e9ditoriale afin de g\u00e9n\u00e9rer un trafic plus qualifi\u00e9.","ajout_liens_seo":false,"liens_seo":null,"lien_cta":{"title":"Voir le site Wedoogift","url":"https:\/\/www.wedoogift.com\/","target":"_blank"},"obfusquer_lien_cta":false},{"acf_fc_layout":"temoignages","slider_temoignages":"reference_temoignage","reference":null,"temoignage_normal":{"image":null,"titre_temoignage":"","contenu_temoignage":"","lien_cta":null}},{"acf_fc_layout":"image_texte_5050_liens_seo","background_color":"bg-white","revert":"no-revert","image":4345,"logo_client_image":false,"ajout_logos_clients":false,"logos_clients":null,"titre":"<h2 class=\"h4\">De la structure et de l'inbound de haute vol\u00e9e<\/h2>","contenu":"<em>\"Gr\u00e2ce \u00e0 Ark\u00e9e nous avons pu restructurer le contenu du site et travailler ensuite sur l'\u00e9dito.\"<\/em>\r\n\r\nLa difficult\u00e9 du projet Wedoogift r\u00e9sidait dans l'organisation des contenus existants, mis en place au fil des ann\u00e9es, sans r\u00e9elle ambition SEO.\r\n\r\nUne fois l'organisation SEO friendly trouv\u00e9e, nous avons pu accompagner le p\u00f4le acquisition Wedoogift dans le d\u00e9ploiement d'une strat\u00e9gie d'inbound orient\u00e9e vers les personae pr\u00e9alablement d\u00e9finis.","ajout_liens_seo":true,"liens_seo":[{"lien_seo":{"title":"Audit SEO","url":"https:\/\/www.arkee.fr\/services\/referencement-naturel\/","target":""}},{"lien_seo":{"title":"Refonte SEO","url":"https:\/\/www.arkee.fr\/services\/referencement-naturel\/","target":""}},{"lien_seo":{"title":"Inbound Marketing","url":"https:\/\/www.arkee.fr\/services\/referencement-naturel\/","target":""}},{"lien_seo":{"title":"Netlinking","url":"https:\/\/www.arkee.fr\/services\/referencement-naturel\/","target":""}}],"lien_cta":"","obfusquer_lien_cta":false},{"acf_fc_layout":"cta_contact_audit","background_color":"bg-yellow-200","texte":"<p class=\"h6\">Vous aussi vous voulez dominer votre march\u00e9 sur Google ? Discutons-en !<\/p>","bouton_cta":{"title":"Contactez-nous","url":"https:\/\/www.arkee.fr\/contact\/","target":""},"obfusquer_lien_cta":false},{"acf_fc_layout":"resultats","titre":"<h2 class=\"h4\">R\u00e9sultats<\/h2>","contenu":"Les r\u00e9sultats obtenus sont sans appel ! Wedoogift a fait \u00e9voluer son site en l'axant parfaitement avec une dimension SEO, lui permettant ainsi de g\u00e9n\u00e9rer beaucoup plus de trafic qualifi\u00e9.\r\n\r\nPour en faire aujourd'hui, un acteur incontournable sur son march\u00e9 des avantages pour les salari\u00e9s.","resultats":[{"chiffre":"1er levier d'acquisition","ligne":""},{"chiffre":"De 8k \u00e0 18k","ligne":"Mots cl\u00e9s positionn\u00e9s"},{"chiffre":"TOP3","ligne":"sur Ch\u00e8que Cadeau"}]},{"acf_fc_layout":"video","video":"https:\/\/youtu.be\/dbuseNE_UIc","legende":"Wedoogift, l'avenir du ch\u00e8que cadeau"}]},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Wedoogift : plus de 18000 mots cl\u00e9s SEO positionn\u00e9s en 8 mois - Ark\u00e9e<\/title>\n<meta name=\"description\" content=\"Accompagnement de Wedoogift : acteur de l&#039;avantage salari\u00e9 dans le d\u00e9ploiement de sa strat\u00e9gie SEO : Refonte &amp; Inbound Marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.arkee.fr\/en\/references\/accompagner-la-digitalisation-des-avantages-salaries\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wedoogift : plus de 18000 mots cl\u00e9s SEO positionn\u00e9s en 8 mois - 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